Remember, by raising your own profile, you will, in turn, raise the profile of your company.
As NPR's Laura Sydell reports, that's because of a proposal from one very high-profile company.
But we've weathered the storm and become a higher-profile company than when we came in.
Another high-profile company is also generating buzz with the plans for their new headquarters: Apple.
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By creating a clear company profile and uploading all of their necessary documents, each startup can showcase their brand, allowing potential investors to browse through their information before scheduling time consuming meetings.
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On Feb. 26, the previously low-profile company, which controls more than 400 office properties in second-tier cities and suburbs, was thrust into the limelight when Related Cos. and Corvex Management LP announced they had purchased nearly 10% of the company and offered to buy the remainder.
For example: Typing in Intel (nasdaq: INTC - news - people ) turns up a single page with a brief company history including pictures of the founders, a company profile, annual sales, employees, office phone numbers, executive's names, stock charts and recent news.
The registration process asks each company to submit information in several categories: basic company profile, general information on number of employees, products and services, financial information on annual revenues, their ability to support electronic business transactions, any quality and environmental management certifications, details on their ethical dealings and social responsibility, information on data security, information on diversity policies, and on their use of independent contractors.
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This is the kind of publicity that Unilever, an equally high-profile multinational company, needs to avoid at all costs.
When I look at the data presented, I am able to see a clear connection between focus on the advancement of women, and the impact that programs like mentoring, leadership training, and coaching have on the company gender profile.
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After reviewing many investigations, discussing this with my colleagues, and examining the latest ACFE report, I decided that this article should profile the company thief and the companies that are most at risk, and then talk about one of the most effective means to stop people we work with from engaging in illegal activities in the workplace.
Heinz I unearthed while doing a profile of the company a few years ago.
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"AngelList helps give me a quick profile of the company and the people, " Mr. Chan says.
"We are taking decisive action to fundamentally improve the earnings profile of this company, " Corzine said in a press release.
Facebook provides a high-profile tool for company exposure and branding, and the wide reach of such a social platform can facilitate business networking.
Fiorina leveraged media attention over the next few days to build a star profile inside the company, as Cosmopolitan magazine vied with business publications for interviews.
And mapping a dna profile allows the company to sell the genetic fingerprint to well-heeled Arowana fanciers for thousands of dollars extra, like a racehorse pedigree.
What happens when a less scrupulous company spoofs a profile update email and causes you to add a profile that redirects all your web traffic, for instance?
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But four-year-old Baoyuanfeng, like many companies in China's food industry, is relatively small, with a processing capacity of 100, 000 birds a day, according to a profile of the company published on a local website.
Along with the standard free bag of coffee beans, shareholders were treated to the kind of razzmatazz one expects from such a high-profile, global company - the largest retailer of gourmet coffee in the world.
As we write in our magazine profile of the company, Chief David Steiner is investing in a handful of far-out technologies he hopes will be able to turn trash into more valuable commodities like liquid fuels.
In fact, it was eerily familiar: In 2000, Esquire gulled many with a profile of a company called Freewheelz, which supposedly offered free cars to drivers willing to tool around in a vehicle that served as a mobile billboard.
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The comedians Mike Myers and Robin Williams, among other celebrities, have sported Roots clothing, and Budman and Green get a somewhat surer way to increase the company's profile and, perhaps, boost sales at Roots' 140 stores, which include 8 in the U.S. "We hope that people get off the plane and go to a Roots store, " says Budman, 54.
Create a Facebook fan page, Twitter page and LinkedIn profile page for your company.
Already the project has raised the profile of a hotel company that has been trading on its past for decades.
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The company has expanded its profile in the online realm, as well.
As Hyflux's profile grows, the company will increasingly be in the crosshairs of larger rivals, such as France's Suez, Siemens' USFilter and GE.
Unlike Schwarzman, the general partners kept a very low profile, staffed their company with a handful of good operators and even gave out parcels to outsiders.
In a much higher profile move, the company sold part of its Alibaba stake earlier in the year, starting a highly anticipated divorce between the 2 companies.
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