In this case, the web document is your professional profile, and the outcome you want is for your professional profile to rank as highly as possible in the search results for the keywords most closely associated with the job you want.

FORBES: What Are Some Lesser-Known Hacks For LinkedIn?

Thaxton, a veteran of 15 years as a professional fighter, is facing up to the fact that he is the rank outsider to win against Romanov.

BBC: Thaxton gets title shot incentive

He was a professional soldier, having joined the army at 17, gradually rising to the rank of lieutenant-colonel, partly through luck, partly because of his mastery of army bureaucracy.

ECONOMIST: Marcos Perez Jimenez