He told the audience that designers could one day be "as recognisable as film directors" and that games could not now be developed successfully without professionaldesigners.
As part of their television push, they plan to launch two spinoffs of "Runway" this year: one called "Project Runway: Masters, " in which professionaldesigners compete in fashion challenges to earn money for their favorite charities.
Thus, Mr Jobs hopes, Apple's growing but seamlessly integrated range of products, from entry-level stuff for kids to pricey boxes for professionaldesigners or musicians, should make Apple the most revered brand in the digital home and in consumer electronics.