Apple's big advantage is controlling all parts of its products, from the user interface to the processor.

ECONOMIST: The battle in the mobile industry takes an unexpected turn

"Rather than innovate and develop its own technology and a unique Samsung style for its smart phone products and computer tablets, Samsung chose to copy Apple's technology, user interface and innovative style in these infringing products, " Apple said in its 38-page suit.

WSJ: Apple Sues Samsung Over 'Galaxy' Phone, Tablet

Apple's lawsuit, filed Friday in the U.S. District Court of Northern California, alleges that Samsung copied the look, product design, packaging and user interface of its products, violating its patents and trademarks.

WSJ: Apple Sues Samsung Over 'Galaxy' Phone, Tablet

Tops among the eight announcements the company will make about its Marketing Cloud, which is what it calls its online collection of five major ad and marketing products such as social, analytics, and targeting, is a new touch-enabled user interface.

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Consumers using mobile products with the Exynos 5 Dual will enjoy super fast devices with a beautiful high resolution WQXGA user interface.

ENGADGET: Samsung bringing 85-inch ultra high definition TV to CES HD

"It's no coincidence that Samsung's latest products look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging, " she said.

WSJ: Samsung Gets a Win in Apple War