We also know that they see coupons as a great way try new products or save on trusted brands their families have come to love.
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Office 365 brings together cloud versions of the most trusted productivity and collaboration products with the latest version of Microsoft's client software and companion Web applications.
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Aside from shoppers, who get better prices and more convenience, the biggest beneficiaries of this shift are products that have well-known, trusted brands, since these are the easiest to peddle online.
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Products with reviews sell more, and those that are reviewed by trusted friends on Facebook sell even better, PowerReviews has found.
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For decades, ACI and its members have been trusted sources of information on the daily use of cleaning products in the home.
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It already runs an invitation-only program for trusted product reviewers, Amazon Vine, whose members receive free products in exchange for a commitment to review 80% or more of them.
Within the clubby world of toy manufacturers, which stretches from the office blocks of east Tsim Sha Tsui in Hong Kong to the factories over the border, Smart Union was seen as one of the winners, a trusted manufacturer with none of the quality problems that came to terrify the buyers of Chinese products.
The head, though, has to accept that it has advantages, for standardised products save time, reduce confusion, and may be cheaper and more predictable, especially when attached to a trusted brand.
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The company wants to have "trusted agents"--bits of software that communicate with Cisco wares--inside other firms' products.
By combining their trusted relationships with consumers with deep insights into their behaviors, they will be able to create wholly new products and services on behalf of others.
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