With mortgage products, for example, the Islamic bank holds the title to the property and rents it back to the customer.

CENTERFORSECURITYPOLICY: Center For Security Policy

In fact, Cooking Light magazine named his spiced rum as one of the best artisan products in their 2012 taste awards and The Caribbean Journal awarded Siesta Key toe title of Best Spiced Rum of the Year.

FORBES: An Artisan Rum Resurgence Gets Underway In Florida

For example, a "reseller" might list more products at a faster rate than a handmade seller who takes time to carefully craft a title and flattering photograph of each item, says Etsy's Mr. Wong.

WSJ: Busted by the Crafts Cops

Researchers at HopeLab, a nonprofit organization searching for products that positively impact health behavior, were emboldened by the success of their original 2006 title, "Re-Mission, " and were looking for a better way to help patients.

CNN: Video game aims to help young cancer patients

Title 9 Sports, which sells women's athletic gear, attaches stories to many of its products, like Meg's Favorite Shoe.

FORBES: A Story Goes With It