An example of small is Woolly Bottoms, which sells hand-made wool products for babies.

FORBES: Customer Service in a Wired World: It's Personal

So in 2003 she launched her company, Giggle, in San Francisco, to provide information, organic clothing, equipment, and smarter products for babies, along with customized services to make it easier when you become new parents.

FORBES: Changing Hats: Lawyers Turn Entrepreneurs

When Alba was pregnant with her first child, she became aware of how many products for babies (and everyone) have toxic chemicals in them and, also, how near-impossible it was for mothers to find untainted diapers and the like.

FORBES: Jessica Alba: Triple-Bottom-Line Entrepreneur

The suit targets products marketed and intended for babies and toddlers, including grape juice, packaged peaches and pears, carrots and sweet potatoes.

CNN: Baby food makers in California court over lead warnings

To help the company improve its image and internet presence, he creates and writes content for a website called GEAdventure.com, which tells stories of cool (and heart-warming) products the company makes, like incubators for premature babies.

FORBES: Confessions of an Online Stalker

We also need to make sure these products are as safe as they can possibly be for young children and babies who can't protect themselves.

CNN: Senators discuss consumer safety nominee