No one was better than Jobs at making sure Apple products were elegant packages with magnetic appeal, and even when they fell short of rival products, he was adept at deflecting criticism.
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Steve Jobs could not persuade retailers to present his products in the elegant manner that he visualized.
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Jobs created elegant products that appear to be meant for the elite but were sold to the masses.
Perhaps authors think that the field is crowded, with tomes by Tom Clancy and the more elegant products of John le Carre.
Exemplified by Apple, and the success of their elegant products, design-thinking is proving to be more and more the competitive edge for entrepreneurs.
Jobs and Gates, while showing in stark detail the pickle of modern-day management: Can a chief executive be successful, drive innovation and create elegant products?
These were relatively unsophisticated at the start, but South African boffins soon developed a range of more elegant products--among them explosives, a nice fit for the mining industry.
It is telling that the market value of Apple, the company most closely associated with simple, elegant high-tech products, recently overtook that of Microsoft, the company with the most notorious case of new-featuritis.
Apple leverages elegant software solutions into fabulously designed products to change how people behave doing the most common activities: creating, communicating and interacting with friends and media.
The company has received numerous accolades and industry awards for its outstanding products that are renowned for their easy-to-use features and high-quality, elegant design, and providing exceptional value to consumers.
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True, Apple's products contain lots of features under the hood, but the company has a knack for concealing such complexity using elegant design.
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