Imagine if we could do things on Facebook that had real monetary value or, taken in the aggregate, made us feel less like productized users and more as collaborative members?
While Drupal Commons has less productized integration than the other participants in the market, it has the lowest startup costs if you are hip to using open source on your own.
Given the capacity of HANA and the amount of data stored in a typical SAP application, it is likely that the ability to manage and use so-called big data will also start to be productized.