The initiative aims to simplify the way applications are developed and offered, increasing productivityof the application ecosystem for the Smart TV industry.
It provides an outstanding example of the interaction of marine and terrestrial ecosystems as well as extraordinary ecosystemproductivity, largely influenced by the formation of seasonal sea ice at the lowest latitude in the northern hemisphere.
This name and effort are clearly aimed at bringing the simplicity and productivityof Salesforce.com and its ecosystem to the marketing side of the house now that their core offering has proven itself on the sales and customer management parts of the enterprise.