The Conference recommended that governments provide tax and other economic incentives for the production of public service-type programming by the private media.

UNESCO: Education

Otherwise, margin increase would come from offering an equivalent level of service at a better production-to-retail cost differential.

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Military public-service announcements are legendary for hit-or-miss production values and scripts that often seem lifted from classroom scare films.

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Listen to more on this story at PRI's The World, a co-production of the BBC World Service, Public Radio International, and WGBH in Boston.

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You can hear a radio version of this piece, at PRI's The World, a co-production of the BBC World Service, Public Radio International, and WGBH in Boston.

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Some observers have suggested that the decision to award service contracts, instead of the more common production-sharing contracts, was taken to make it easier to proceed without such a bill being passed.

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Bringing their audience and advertisers to the table, established publishers are now partnering with these full-service firms that handle all the grunt work of deal sites like production, scheduling, customer service, etc. so the publisher can keep doing what it does best: creating great content.

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In 2005, the government passed a controversial hydrocarbons law that imposed significantly higher royalties and required foreign firms then operating under risk-sharing contracts to surrender all production to the state energy company in exchange for a predetermined service fee.

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Firms in the production sector said they fared slightly better than those in the service sector, reporting a net balance in turnover of -2% compared with -5% for services firms.

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