Higher prices for such beverages can be attributed to higher production costs as well as their premium image aided by demand from health conscious consumers.
It started with an initial "manifesto" to send out in a daily feed at least one interesting image every day with no post production, no filters, no distressed borders - just simply as it was taken.
"The F55 and F5 join Sony's family of large-sensor cameras that complement each other and deliver powerful, new capabilities to professionals working at every level of production, " said Rob Willox, Director of Marketing for large-image sensor cameras at Sony Electronics.