Maybe that will continue but product visibility is always important.

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The IT systems also reach as far as the design and product development teams, so executives have visibility into the entire process, from product design to sales.

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Hello to RFID and all its speed, accuracy and increased visibility of product availability.

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While this approach is counter to how revenue is typically analyzed, which is by product lines, it gives the CEO great visibility into how well sales and marketing understand the buyers, their business problems and how effective they are in pursuing those opportunities.

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For example, what visibility or value will a customer enjoy if she tells an employee about a way to improve the product or correct a service problem?

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