Product value, said 88% of CMOs, while 83% said they expected it to come from improved innovation and 84% from marketing and branding moves.
Crowdsourcing works when there are large audiences buying into a product they value.
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Market forces would then determine if the product had value.
Proving an incrementally better product enhances value can be expensive (because it takes many patients to demonstrate a small difference in an active comparator trial), and of course, risky as well.
Unlike legitimate multilevel marketers with a product of reasonable value to sell, a pyramid's product is a facade.
These remarkable fellows persuaded otherwise sensible citizens to suspend disbelief long enough to sell a product of zero value that claimed an exhausting list of miraculous cures and benefits without any evidence whatsoever that the product was either safe or effective.
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Ideas around product differentiation, value innovation, and whole Blue Oceans are devoted to it.
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"We offer a fitness product that screams value, " says Snap Fitness Chief Executive Peter Taunton.
Part of the process of validating a market is ensuring they will use your product, get value out of it, and pay for it.
Convenience, primacy of product, and value made it a successful proposition.
Some emerging designers are eschewing new textiles altogether for upcycling, which means taking waste and reclaimed textile material and turning it into a product with higher value.
Worse, in the networked economy that we live in, a substantial part of a product's value derives from compatibility--the ability to seamlessly exchange data with others using the same system.
The fundamental model we teach MBAs for thinking about manufacturing is the value chain, a simple model that describes the value adding steps that take a low value material like iron ore and turn it into a high value product like a Ferrari Testarossa.
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The concept of a derivative product, with a value that depends on at least one risk factor, has been the greatest financial-product innovation of the 20th century.
We continue to perfect our core plastic electronic technology and manufacturing processes that are central to our product's unique value proposition.
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And, most importantly, the product needs to provide value to the consumer.
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Not since the Middle Ages, when monks peddled indulgences to the guilt-ridden at Eastertide, has there been such demand for a product of such questionable value.
Ultimately, celebrity-endorsed or not, the quality of the product and the underlying value proposition will need to fuel a sustained interest and excitement for the brand.
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The design of a product that gives full value to the consumer in an emerging market and serves his needs requires a different thought process altogether.
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For Dassault the 7E7 is a chance to prove the value of product lifecycle management, a murky term that has been met with skepticism from many manufacturers, says Monica Schnitger, an analyst with Daratech, a technology research outfit in Cambridge, Massachusetts.
For Dassault the 7E7 is a chance to prove the value of product lifecycle management, a murky term that has been met with skepticism from many manufacturers, says Monica Schnitger, an analyst with Daratech, a technology research outfit in Cambridge, Mass.
Globalize the total value chain (product planning, product development, approval, procurement, production, and sales).
Ultimately, the current and future value of the product suffers with each additional non-critical customization option.
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That, and actually adding value to the product with both first and third-party software.
Communicating the value of the product, as the notes say, is what Nintendo needs to do right now.
For example, what do your customers place the most value on: Product quality?
Be open about the actual benefits and value of your product or service.
"Scrabulous has created value for the product in a way Hasbro would have never thought of doing, " says Wharton's Fader.
He believed the value of a product wasn't determined by its price, but by its quality and the service behind it.
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