Specifically, they preach innovation, integrity, respect for individual initiative, tolerance for honest mistakes, product quality and reliability, reward based on merit and continuous improvement.

FORBES: Recruiting and Molding Leaders

Wal-Mart people are not stupid and to beat their product development one really needs to have a much higher risk tolerance to succeed at it.

FORBES: New Rules For E-Commerce

He's a sort of evangelist for lactose tolerance, talking without irony of the "in-store theatre" of how his product is presented.

BBC: Shelves in a shop