Continuing the theme, Malachy Moynihan, Cisco's vice-president of video product strategy, told IDF attendees to expect an explosion of content for such devices.
Another reason to anticipate a more general theme from VW this time around is that Volkswagen of America has no specific, upcoming major-product launch that could benefit from a Super Bowl treatment.
The theme is that I was always a leader in a business where the technology was integral to the product or service that was being delivered because I was driving the composition of the technology, I was driving, to a great extent, the nature and the strategy of the business.