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By attempting to hide the status of the product placement (whether it was brought on through a financial exchange or the donation of products to use on screen), these companies may create greater controversy than if they had been open and honest about what they were doing.
FORBES: Apple And Netflix Team Up For Unofficial Product Placement
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Cult status can sustain a product even if it never catches on with the general public.
FORBES: Cult brands
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An account executive of a manufacturing company finishes a presentation about the status of a current product and then opens the floor to questions.
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At Barron's Bakery in Cappoquin I tasted "blaas, " plump rolls now on their way to gaining PGI status, a European Union certification that a product is local, authentic and skillfully made.
WSJ: The New Green Cuisine
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So, if you have an idea for the product team, you can type a couple sentences on the status update to get some feedback.
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In that suit, the Kings County Superior Court judge denied the request for class-action status, ruling that Microsoft had taken sufficient care to ensure its product worked as advertised, and threw the suit out of court, Murray said.
CNN: Microsoft hit with Windows-related class-action lawsuit
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Because of their status as a market leader, anchor customers help establish the credibility a new product or company needs to trigger purchases from additional companies.
FORBES: An Entrepreneur's Holy Grail: The Anchor Customer
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Algeria's status as Africa's largest natural gas producer and a major supplier of the product to Europe heightens its importance to those who want to invest there.
CNN: STORY HIGHLIGHTS
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Orphan-drug status, for example, can help a biotech firm raise capital on the strength of its latest product.
ECONOMIST: Rare diseases: Safety in numbers | The