When trying to enter new markets, "we have to make sure our reputation is pristine and our product will speak for itself, " Wynn Chief Financial Officer Matt Maddox said.

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"We are improving the product as we speak, " Dickerson said.

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The product has been localized and can "speak" in 27 languages.

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We got to speak with Google TV's VP of Product Management Mario Queiroz today, and he shared a couple of tasty tidbits with us.

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But Gupta figures its free product will generate several hundred million dollars in added revenue from e-speak-enabled computers, as well as significant consulting fees.

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The audience you speak to is never wrong, in the same way that if you launch a new product and it fails in the marketplace, consumers were not wrong for refusing to buy it.

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Fiorina said she spent about 90 of her first 100 days at HP in the company's laboratories, talking with researchers and inventors and looking at new technologies being developed, including e-speak, which she described as new software at the heart of HP's belief that any product can be turned into any service.

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