For instance, product-service systems like car sharing and tool libraries--in which a product we used to buy and take home becomes a service we use only as needed--offer us access to the products we want at a fraction of the ecological impact.

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The results have been terrific: a world-class integrated data platform, expanded consumer and customer databases, online, self-service systems, strengthened product fulfillment, new ways of onboarding customers more quickly, and cultural acceptance of a shared services model leading to 13 consecutive quarters of double-digit million dollar annual operating margins.

FORBES: Want Cultural Change to Stick? Change The Way You Operate

In 2011, GE acquired Converteam that significantly expanded its product and service capabilities in electrification and automation systems.

FORBES: GE Is Well Positioned To Ride Rising Global Energy Demand

Our customers need to be agile so they can not only stay ahead of the competition, but also be able to quickly change the underlying behavior and logic of their strategic business systems in customer service, new product development and marketing.

FORBES: The Bring Your Own Software Trend - And Why It Will Be Brief

Apple people belong despite legendary poor service, lemon new product launches, and expensive closed systems.

FORBES: Steve Jobs resigns, Google even more Googlishious