Launched last July, the product, which consists of a Chicken Select wrapped in a tortilla, was designed as a quick, portable snack that people could have in between meals.

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's Select Deferred Income Annuity, a product introduced last April that now accounts for 20% of the insurer's income annuity sales.

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What is impressive about the PAC, regarded as pretty much the flagship select committee, is the depth of research behind its work, the product of the prestigious National Audit Office.

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Once the product is added online, US-based buyers can click on their desired item, select quantity, and pay electronically via PayPal.

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And a select few are building a brand that sparks a movement and can generate brand heat and product lust.

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Rather than risking poor reviews for a product that isn't nearly ready, these companies will hold closed-door meetings with a select group of potential partners and analysts, and make them sign non-disclosure agreements.

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It seems Google wants the select few who get to try out Glass to tell it about the bugs and kinks in the product not to brag about the profits they make on it.

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