"We've departed from industry convention in many of our premium product, marketing, sales and service approaches, and it's worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry, " said John Krafcik, president and CEO, Hyundai Motor America.

ENGADGET: Hyundai unveils HCD-14 Genesis concept: suicide doors, gesture and eye controls