The idea is to launch a quality product first with the essential differentiating suite of features.

FORBES: Computing Electronics: Primed for a Reboot

And so one of the very first things I did was to make the necessary investments in product quality.

FORBES: Kraft Foods Gets Back To Basics

"If you give a customer a good quality product, you can charge a premium price, " says Janice Meyer, an analyst at Credit Suisse First Boston.

FORBES: Healthy Choices Supersizing Fast-Food Firms