His firm takes design specifications for shoes from its customers and then manages product development and qualitycontrol in factories in China (and now in India and Vietnam, too).
Besides the lawsuit, investors could easily be scared away by the overall quality of the product and amount of control and influence that they would actually have within the organization.
The founders, with their tech background, chose to design digital versions of the game in house, and they exercised the sort of qualitycontrol they honed on the print product.
Because there is tremendous variability in manufacturing and qualitycontrol standards from company to company, choosing an effective product can be challenging.
But it would be foolish to underestimate the ability of the world's biggest carmaker to put its house in order: it still has the most efficient system for product development and manufacturing, even if it must focus for the moment on qualitycontrol.
While Rent the Runway does exhaustive qualitycontrol to ensure the absolute perfection of their rental inventory, their product is as much an about self-empowerment as it is about a physical product.