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Develop PR strategies and manage the execution of product publicity through pre-launch, launch, and post-launch phases.
FORBES: PR Agencies' Lost Year?
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Super PAC PAC involvement should result in little or no backlash, whether in the form of negative publicity, product boycotts, downward stock price, etc.
FORBES: What Joe Ricketts is Doing Right with His Super PAC
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The researchers found that negative publicity helps smaller brands in crowded markets by increasing product awareness.
FORBES: Bad Publicity... and Charlie Sheen
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As well as being used to evaluate the performance of agents, Mr Eilam says, word-spotting systems can also provide valuable insights about what callers think about a particular product, and how their vocabulary changes in response to advertising campaigns, recalls and publicity stunts.
ECONOMIST: Monitor
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In essence, the record labels say radio stations are receiving free content that drives listeners to a particular station, while the radio stations respond that by playing that content, record labels receive free advertising and publicity that leads to new consumers and increased sales of their recorded music product.
FORBES: Look Before You Leap: Is Big Machine's New Deal with Clear Channel a Good Long Term Strategy?
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The current leading product, Elizabeth, is looking tired, and has suffered from the recent bout of bad publicity.
ECONOMIST: House of Windsor
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Not only will they be thankful to have a cool boss, you will get some free publicity every time they tag themselves at your office, bragging about the cool new product they are building for you.
FORBES: How One Startup Grew a $100M Business Without Spending Venture Capital