Example: Last week, Lands' End , a unit of Sears Holdings, rolled out a huge new online gift guide that breaks down product selections by recipient profiles (say, "baby" or "pet" gifts) and price points.

FORBES: Magazine Article

For instance, you can perform a keyboard or mouse function, launch a program, switch profiles or even tweak settings on another connected Razer product (like a standalone gaming mouse).

ENGADGET: Razer Blade review (late 2012)

Its Connect product, launched last December, helps members move information from their profiles onto third-party sites such as Washingtonpost.com and the Huffington Post.

FORBES: The Social Web

We can serve up custom content through retargeting based on audience profiles, adapt for whatever device they are using, and deepen engagement by providing specific product or brand messages that align with their journey.

FORBES: CIOs Are More Than Just IT Buyers