"We are proud to be working with Meb again this year and brining his special edition Walkman W Series to our first key dealer, Walmart, " said Brian Pancarik, Senior Product Manager at Sony Electronics.

ENGADGET: Sony unveils Meb Keflezighi Edition Walkman W Series, fills it with the marathoner's coaching wisdom

"The INE-W927HD will appeal to consumers looking for a complete AVN solution, " said Steve Brown, product marketing manager, Alpine Electronics of America, Inc.

ENGADGET: Alpine introduces INE-W927-HD AV and navigation system, Pandora, Sirius and more on a 7-inch touchscreen

"We recognize that users are looking for camcorders that capture high-quality, High Definition video, but they also want something lightweight that has advanced, yet easy-to-use functions, " said Chuck Kirkman, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company.

ENGADGET: Panasonic's HDC-SD10 and HDC-TM10 HD camcorders get US price, release date

"The LUMIX GH2 is Panasonic's most professional-level DSLM camera yet, giving users the option to be more creative than ever, from recording video in full HD with cinematic effects to taking 3D photos with our new lens, " said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company.

ENGADGET: Panasonic's $900 Lumix GH2 officially debuts: 16MP, 1080p movie mode, 3D interchangeable lens

Of course, Product Manager roles have been in industry ever since the rise of consumer electronics products like transistor radios or television sets.

FORBES: The Product Manager as the Digital Industry's Rock Star