Commitment to the company's existing technology, product line, distribution system or customer base becomes a sacred cow.

FORBES

Palm understood it needed to radically revamp its product line and operating system to compete in the smartphone world.

FORBES: Does Your Company Have Motorola Disease?

"TI and Audi's collaboration has produced a truly paramount automotive infotainment system, " said Matthew Watson, product line manager, audio and infotainment, TI.

ENGADGET: TI to be driving force behind Audi's next-gen MIB High infotainment platform