There is no longer a 2-5-10 year cycle in product, like there used to be.
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Samsung, and competitors like HTC, have reduced the product development cycle to 12 months and Apple simply is not ready for it.
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People like to say that Samsung is not innovative but reducing the product cycle from 24 months to 12 is big news and a huge innovation effort.
Device companies like Apple and Samsung are scared of this because they prefer the product innovation cycle.
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However, big hardware companies like Philips are trying to work on a new, much shorter product cycle and there is neither the time nor resources to invent in the way they used to.
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