Sesame Street product licensing earns more than enough to help subsidize smaller at-risk stations.
Commercial revenue gained 5.2% as new mobile partnerships and increased payments from existing partnerships helped to offset a decline in retail, merchandising, apparel and product licensing.
"The public perception has been that solid-state will take over the world and run disk makers out of business, but you can't bring that product to market without licensing disk drive technology, " said WilliamWatkinsWilliam Watkins, Seagate's chief executive, in an interview with Forbes.
"The public perception has been that solid-state will take over the world and run disk makers out of business, but you can't bring that product to market without licensing disk drive technology, " said William Watkins , Seagate's chief executive, in an interview with Forbes.
It is the product of thousands of content licensing agreements with data providers in hundreds of cities and countries.
Though neither side will discuss details, much of the money will go toward three areas: licensing fees, product development and marketing, though videogames based on movies piggyback on studio marketing campaigns.
So it's not how many people--who wins the weekend, it's how much money a film generates for a studio, not merely from the box office, which is the smallest part--it's only 20 percent of the earnings--but from television sales where it's shown on television--network, pay television, cable--and, of course, DVD and video, foreign sales, toy licensing and even product placement.
Or they can sell the licensing rights for a product in exchange for an investment.
Through ad sales, product placement, merchandise sales and licensing the content for broadcast on television and other channels, the cost can be earned back in a matter of weeks, Tudou said.
It currently provides a 9% tax deduction from net income for businesses engaged in "qualified production activities" in the U.S. Those activities include manufacturing a product, selling, leasing or licensing it, and engineering and software activities related to that production.
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Lin is currently exploring partnerships and licensing arrangements, and estimates the product could be on the market as soon as the next two to three years.
This change ties licensing more to the use of the product and encourages greater VM consolidation as it counts VMs by size, rather than per physical server.
Many companies have accessed the China market over the years through technology licensing agreements whereby the company transfers the product specifications and manufacturing technology for certain of its products to a Chinese manufacturer.
As Android is free, and the current number 2, iOS, is not even available for licensing, any of the Android makers who launches product on other platforms migrates to a tiny system which has under 4% sales, and for any new platform, even less in installed base.
Summers believes that all licensing laws should be abolished, letting the market create its own certification system, such as the product-review information offered by Consumer Reports, Amazon.com or CNET.
Seth Siegel, head of the licensing division of The Beanstalk Group, one of the world's top trademark-licensing agencies, reckons that a hot property such as Harry Potter could have generated 200-300 product licences in America alone.
Summers believes that all licensing laws should be abolished, letting the market create its own certification system, such as the product-review information offered by Consumer Reports, Amazon.com (nasdaq: AMZN - news - people ) or CNET.
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