The product has been localized and can "speak" in 27 languages.

FORBES: Map Mania

Everyone uses the same tag for price, regardless of what they actually call it, so Google can easily collect product information from thousands of different stores, even if they're in different languages.

FORBES: The Evolution Of Web Search

Like Microsoft before it, Google cultivates developers, with all-day mapping conferences, lunches with Schmidt, work on new coding languages and open-source development, and almost daily postings of new code and product information on a company blog.

FORBES: Magazine Article