Entrepreneurship is more about building a business than inventing a product.

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Mateschitz, 60, typifies a new class of billionaires who got rich not by inventing a new product but by selling an ordinary one inventively.

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The blender riddle encapsulates the process of inventing a new product.

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The rationale for the creative-thinking questions is that they test the type of mental processes used in inventing a new product or developing a new business plan.

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So unique and superlative is the final product, that producer, Johnny Neill, has been credited with re-inventing gin.

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