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"'Been around a long time' used to be the most important thing you could say about a product, " says Allen Adamson, a corporate-identity consultant at Landor Associates.
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The word brand has continued to evolve to encompass identity it affects the personality of a product, company or service.
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After all, "it's not just gatekeeping, it's identity, " according to John Prendergast, the director of product management at Veritel.
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We believe that while LinkedIn is a great company and great product, we do not believe it will be the final expression of professional identity online.
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This will take away one way to track Apple product users and target ads accordingly, but the policy in the war over identity and privacy is one of escalation.
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The other is identity fulfillment, which is more about people having a vision about a product or a service.
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The right-left divide, a product of the 1988 merger of the Liberal and Social Democratic parties, means the Lib Dems have no clear identity on which to draw when making policy.
ECONOMIST: The Lib Dems are having an identity crisis. Splendid