Pattern-based analytics solutions are already being leveraged by some companies, giving them a much-needed competitive advantage in a high-risk environment by providing insights into customer-buying patterns to guide the product offering, supply chain planning and execution.
FORBES: The Big Value In Big Data: Seeing Customer Buying Patterns
His vision continues to guide strategy and product development at what is arguably the world's most innovative company.
The new product's centerpiece is TV Guide's Watchlist, its groundbreaking platform featuring dozens of innovations based on user research and feedback.
Example: Last week, Lands' End , a unit of Sears Holdings, rolled out a huge new online gift guide that breaks down product selections by recipient profiles (say, "baby" or "pet" gifts) and price points.
Sales associates can help guide a customer to the product that most suits them by asking relevant questions and answering others.
With name recognition built on 50 years of TV Guide magazine and a clever product for next-generation televisions, Gemstar isn't going to disappear.
"Cox's video product development is guided by extensive customer research, " said Cox Executive Vice President and Chief Product Officer Len Barlik while demonstrating Trio Program Guide and the application to media following Esser's presentation.
ENGADGET: Cox doubles down on live streaming with new TV app HD
Pattern-based analytics can reveal deep insight into what customers are buying, and leverages that to offer and guide customers to the best choices based on availability and product margin.
FORBES: The Big Value In Big Data: Seeing Customer Buying Patterns
In an interview, Parker Barrile, the LinkedIn product manager overseeing Recruiter, explained some of the not-so-obvious factors that will guide the new algorithms.
FORBES: Who Should You Hire? LinkedIn Says: Try Our Algorithm
Interaction with clients and customers, product touch points, customer experience and much more puts the CMO squarely in a position to guide big deals to happen.
Good Guide , for example, allows smart phones to scan your bar code and immediately rank your product and potentially suggest a more sustainable alternative on the next shelf.
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