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On Monday they announced the launch of a new product extension to Eventbrite services, Eventbrite At The Door.
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Rather than continuing to spend energy and investment on raw technology development, it created a program building on the innovations of others, providing then the true value add of integration, design and branding that has made each product extension a success.
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Of course, if you are working on a minor product line extension or something familiar, you may succeed.
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Product Managers are the ultimate advocates of the product and by extension, the end user above all else.
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"There are a number of markets where they can enter and have impact that are a logical extension for their condo product, " said Robert Curran, a home-building analyst with Fitch Ratings.
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But Chrome is simply a better product for developers at this point, and Extension.fm offers a better user experience than it could have on Firefox.
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Google Voice has not yet provided a standard solution to the extension problem, but there are enough inquiries in product forums that an update seems imminent.
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Lead-paint cases sprouted around the country after Rhode Island pioneered the litigation, for example, even though the legal theory behind them struck many as a dangerous extension of nuisance law to hold manufacturers responsible for a product that they sold legally decades earlier.
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This will change dramatically in the case of brand immersive apps, as the medium will be an actual extension of the brand itself, becoming a vehicle to develop complementary revenue beyond the product sale.
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"The timing was right for this sort of product because people have become so used to their smartphones and using apps, that it was a natural extension they should have an app for the key as well, " Robertson says.
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