Note that Apple is holding a product launch event on September 12 at which it is widely expected to unveil the iPhone 5.
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We spend hundreds of hours on board a variety of airplanes each year, most often en-route to a trade show or product launch event, but occasionally we have a rare opportunity to hop on board military aircraft, to test out unrelated products, or, even more unusually, to take a seat behind the yoke.
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On December 16th, 2011 I received an email from the folks at LAUNCH Conference to sign PunchTab up to demo a brand new product at the event in March of 2012.
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For the uninitiated, each week two teams of celebrities are challenged to solve a business problem, such as positioning a new product, raising money, creating an event or producing a product promotion.
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It was a big deal for the company, and we wanted to put out a big analytical product around a big event.
Whether through advertising, event sponsorship or product placement, entertainment has long been a key element in consumer engagement.
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Just as with the Kindle 2, Amazon posted the Kindle DX product page while the launch event was underway.
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Of course, you get a leg up when Apple lets you demo your product at its fall keynote event, like it did for Epic in September.
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With the introduction of debit cards, money could be withdrawn from personal accounts instantaneously, leaving the individual little recourse in the event that the product or service was unsatisfactory or a billing error had occurred.
The event will include a product introduction from ZAGG, as well as a live demonstration.
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Now the company has switched to focus on a tool for pitching any product, service, idea or event.
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This was intended simply as a product decision, of the type event organizers need to make every day.
Alexa Knight, of the research and strategy firm The Sound says: The return is reinforcement of brand values or product attributes through alignment with an event that truly mirrors those values or attributes.
Perhaps these interactions were a product of the design of the event or perhaps the event was designed to capitalize on the social graces of the rappers, but one of the strengths of the weekend was how accessible the rappers were to the fans.
Such an event could cause gross domestic product to fall by 4%, he says.
Would they prefer training videos, event highlight reels, or product reviews?
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Like all of Apple's executives, he has hardly ever spoken at an event that is not a product launch, though I did catch him being interviewed at the Royal College of Art a couple of years ago.
The developer, Irrational Games, said it would skip this year's event to concentrate on bringing the product to market.
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The top-performing online product categories were digital content and subscriptions, event tickets, jewelry and watches, consumer electronics (excl. computer peripherals) and computer software.
Without Mr Jobs to sprinkle his star dust on the event, it felt like just another product launch from just another technology firm.
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Just ahead of CES 2012, Microsoft announced that year's event would be its last, blaming product schedules that just didn't match up with the annual show.
It seemed to me the event was not designed to be a product launch so much as a declaration of position and, in that respect, it succeeded.
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At a media event in Beijing earlier today, Senior Product Manager Yufei Wang confirmed that his company's next flagship SoC will enter mass production in late May, but he refused to comment on which upcoming devices will feature it.
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The number five played a prominent role in the event and in the creation of its anniversary product.
In fact, Intel EVP Tom Kilroy made an appearance at ASUS' press event in Taipei to help formally introduce the product.
Similar to Justice and Aeropostale, The Gap (GPS) was discounting its product by 30% as part of its Gap Friends Event, and if you simply singed up, you were a friend of The Gap.
Wednesday's event was the first time RIM showed off a complete product and announced some details on availability.
The ecological preconditions for this unprecedented event were, of course, global warming -- another product of Big Oil.
The showcase event for Home Depot's tough love is its biannual product-line reviews.
Since then, nothing too exciting has shown up at the event, with companies focusing on expanding and evolving their existing product lines.
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