Prior to the 2012 London Olympics, Ryan Lochte was already doing well with product endorsements.
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As for product endorsements, Manti was not likely to be a big earner under any circumstances because of the position he plays.
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In individual sports, be it auto racing, golf, or tennis, the financial spoils from product endorsements truly go to the largest winners.
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Kim, who also launched a fragrance line, has an online shoe retailer and nabbed several product endorsements, is now rumored to be working on an album.
Olympic champion swimmer Sun Yang is rebuked by People's Daily after he was barred from commercial activities and product endorsements over a dispute with his coach at a training session.
The world's most famous footballers--soccer stars, in American parlance--now make as much money as some of the biggest names in U.S. pro sports, buoyed by rising celebrity and global product endorsements.
Partner in the Sports Business group at Deloitte, Dan Jones, told CNN that only a "tiny percentage" of footballers earned more from product endorsements than they do from their player wages.
Most rely on modest product endorsements and contest winnings.
That said, he has been on much better behavior since arriving in L.A. Had he continued to rehabilitate his image and not allowed himself to be involved with such an ugly incident, he at least stood a chance to salvage some additional earnings through product endorsements.
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Instead, he and his team are focused on building a social network of trust, where friends share pictures, events, and eventually product recommendations and endorsements.
Colgate has long spent in other areas, such as supporting dog rescue operations and convincing product specialists to give endorsements, while eschewing more general advertising.
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Are celebrity endorsements relevant for the product category?
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In one successful past PM search interview one applicant had a larger, systematic approach involving Carrier endorsements based on mobile subscriber product satisfaction, and went far beyond a simple product launch strategy.
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Though it also uses celebrity endorsements like Blake Griffin, Rajon Rando, Reggie Bush, it has yet to develop or identify one product line with a celebrity.
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