Great sales executives understand that to increase the productivity of their sales people they need to continually invest in both product and sales effectiveness training.
The company's website says the product provides "continuous effectiveness" when applied every two to four hours along with handwashing.
"You can have all the theories you want but until you actually have some evidence of benefit in people, you don't have evidence of effectiveness of the product, " says the Alzheimer's Association's Dr. Thies.
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Sunscreen products that pass a new FDA test will now say "broad spectrum, " followed by the product's SPF, to indicate its effectiveness for both types of rays.
ChargeSource: This company, which develops travel chargers, came to Lab42 to test the effectiveness of a commercial for a new product.
Little or no evidence exists that supports the effectiveness of fear-based warnings for a product that carries widely-known risks.
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After opening shop in 2007, she developed her own five-product line, which straddles the divide between aesthetician-worthy effectiveness and natural ingredients.
"For smaller advertisers, a system that only calculates traffic is an easy and inexpensive way to calculate effectiveness, " said Eric Eller, director of product marketing at Advertising.com, an online advertising outfit.
It offers product lines in the areas of medication management, infection prevention, operating room effectiveness, respiratory care, and surveillance and analytics.
Second, disruptive new business models are overwhelmingly likely to be hybrids that bring together at least two different innovations in areas that include product design, supply chain organization, retailing models, materials science research, manufacturing and organizational effectiveness.
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