We commonly associate extreme secrecy around a productdesign with Apple, but it now looks to be in vogue with all the major technology companies: just days after Samsung revealed the Galaxy S III's secret sauce, Microsoft has explained to TechRadar that it developed its surprise new Surface tablets under a similarly tight watch.
Many companies are still learning how to handle new (open, user-led, design-led, service oriented) innovation management practices that now characterise product and service development.
His firm takes design specifications for shoes from its customers and then manages product development and quality control in factories in China (and now in India and Vietnam, too).