To validate our value proposition we set up several landing pages with varied messaging to describe the product.
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You need to describe the product or service, share its benefits with your audience, and feature some real testimonials from users.
After spending much of his life in Scotland, the only striking Americanism Nick has picked up is the "We're very excited about this" phrase used to describe each product.
The one extra feature that we think all consumer review sites should incorporate is a quick summary of the most common positive and negative terms used to describe the product.
When selecting your next gateway security solution, assemble a set of features and capabilities you require (or already maintain), then compare that to the offerings from the vendors regardless of the terminology they choose to describe their product.
One of the more popular corporate public relations strategies is to describe frightening new product glitches as normal teething problems.
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You understand how potential customers buy, what terminology they use to describe things your product might solve, and learn about potential competitors.
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Accordingly, the information may not accurately describe or reflect the software product when first commercially released.
The Twitter-friendly headline is so effective it can be used to describe anything a product, service, initiative, or company.
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Dan Woods: Godfrey, I noticed that you are developing a new vocabulary to describe Splunk now that the product is starting to play a bigger role outside of the data center.
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Mr. Heppelmann then went on to further describe the third industrial revolution with the rise of the smart product.
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