Then they can sign up for the full product coverage under Obamacare, taking advantage of the compassionate, benevolent, guaranteed issue and community rating.
Recently, some observers have questioned the show's relevance at a time when tech giants such as Google and Apple -- witness Tuesday's Nexus One launch -- can get massive media coverage for product announcements whenever they want.
That followed months of coverage of the product problems and recalls in the New York Times and other papers.
There could be investment to add Journal news and opinion coverage, accelerate product innovation across print and online and help us play the leading role outside the U.S. that we have long played in our home market.
An even bigger next test comes when Provenge goes before a big Medicare advisory panel that will help make a national coverage decision on the product.
Shannon Zimmerman, analyst at The Motley Fool, finds that refreshing since sometimes ETFs are created at companies after they've launched new coverage or a new product and might be less viable as a result.
Check out the galleries above for a closer look in the meantime -- bonus points if you manage to recall the product names after you move on to more of our CES coverage.
The product also includes tools designed to reduce the skill level needed to manage coverage or increase capacity, Ostergaard said.
Startups have been greatly romanticized by media coverage that frequently skews toward exciting events like raising investment, unveiling a product or service, or even launching a website.
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What SOJO needs now is this: Focusing on the product, leveraging relationships and creating new ones, building tangible results including right media coverage, and forming a right-spirited and a serious advisory board.
Google product manager Peter Birch said that by the end of the year Google's 3-D coverage, aided by imagery from cameras mounted on Google's own fleet of planes, would extend to areas with a combined population of 300 million people.
But given the intense coverage these firms receive, I wondered if a focus on data derived from analyst work-product might be one way to get an edge.
The final tests, just as the product is ready for market, are the field tests and it is very possible that the differences in coverage were not noticed because they were being tested as standalone devices and NOT against other devices in the same area by the same person.
No longer does an Electrolux Aquaguard reseller for instance, have to employ mechanics to service the water purifiers when simple product training (with the market development funds provided by the manufacturer) avoids this extra expense and provides coverage in areas that could not be physically reached prior, all with zero impact on his own payroll.
"With the launch of our latest AC Wi-Fi products, Belkin becomes the leading provider of state- of-the-art, next-gen Wi-Fi devices, and delivers the ultimate in speed, coverage and performance for today's connected home networks, " said Mike Chen, senior director of product management for Belkin's networking group.
ENGADGET: Belkin outs AC1800 and AC750 dual-band routers, USB WiFi adapter at CES 2013
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