But only if customer service can have those water-cooler moments with product development and marketing.

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I've felt a pang of satisfaction as with each new product release Apple's hardware has gotten better, cooler and (relatively) cheaper.

CNN: ASIANOW - Asiaweek | Technology | If Mohamad won't come to Cupertino . . .

"We were really changing what a water cooler was, " says Rod Magnuson, a product director at Elkay.

WSJ: With Bottle-Fillers in Mind, the Water Fountain Evolves