In the past, such claims have been resolved by assessing whether a viable market exists for each product on its own: if it does, the product is a bundle.

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Again, the costs and benefits of any such innovation, and whether it constitutes a genuinely new, integrated product, not a bundle, should be judged case by case.

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Second, the smartphone industry becomes increasingly fractionalized with major players churning out devices that bundle together different product characteristics which cater to different market segments.

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Second, the smartphone industry has become increasingly fractionalized, with major players churning out devices that bundle together different product characteristics, and cater to different market segments.

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We also felt there was an opportunity there with a smaller size Blizzard -- which is our signature product -- to perhaps bundle it with a combo meal or a food meal, as well.

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An international business faced with a semiglobal market environment where consumers derive value from a bundle of global and local product characteristics must harmonize its strategy.

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On the face of it, requiring Microsoft to sell Windows and Explorer as separate products as well as bundled ones would end the arguments except that Microsoft claims they are not a bundle at all, rather a single product incapable of being broken into parts.

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Only players with integrated systems experience can wrap or bundle their offerings based on the real-world experience of product performance.

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