Wright and her partners formed a company called Eco Incorporated and dubbed their signature product the Green Box.
Chief Executive Steven Pearse grandly predicts that Cyras could be worth 20 times that by the summer debut of its first product, a box no bigger than a TV set doing the work of a half-dozen large routers and phone switches.
The product housed inside the cardboard box may well be the best-equipped to answer that question.
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How about a luxurious velvet ribbon inside the box around the product itself?
Jobs said that Apple is essentially a software company whose hardware is a beautiful box for the product, but that close coupling of hardware and software was generally necessary in consumer electronics.
With Fan Accelerator, people who write a review about a product outside of Facebook can check a box to also become a fan on Facebook.
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This month Intuit, the maker of TurboTax, an accounting program, said more Americans filled out their tax returns this year using the online version of its product than the traditional one in a box.
It can do similar feats for companies like a big box retailer, launching a new product, which in fact was a recent project for SocialCode.
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Being a Google product, it will come with its own search box.
Leap is not disclosing yet what is inside the box (though once they release the actual product, the tear downs will begin).
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We tick the box unthinkingly because we want the service or product.
The company's main product, a mushroom-growing kit, is a cardboard box that houses a plastic bag filled with coffee grounds and mushroom spawn.
Its bigger and more progressive neighbor, the Chicago Mercantile Exchange, has released a juiced-up options product, part of its accelerated plan to digitize (see box).
The second time Mr. Buffett brought Ariel to the annual meeting he offered to anyone who beat her a premium box of See's candies (a Berkshire product).
When it comes to product integration, Apple has been the darling of Hollywood. iOS devices last year appeared in 40 percent of the top box office movies according to Brandchannel, which tracks product appearances.
In April, the company expanded its product line by adding Xiaomi TV, a set-top box similar to Apple TV.
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And while it took 18 months of courting and customizing to close the deal, having a product that worked smoothly for 18, 000 of its employees opened doors for Box at other giant companies.
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Each quarter they pick up to 80 items to pass along to 100 consumer product companies, and each client gets the same collection of 20 gewgaws, delivered in a box.
Box, the office workers told Levie, was simpler to use than a similar Microsoft product called SharePoint.
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This market-share surge in a business known for glacial progress owes mainly to product innovations like colored ketchups (purple, pink, blue) and plastic squeeze bottles (see box, p. 128).
The price that the buyers have offered for the discount retailer, which competes with other club-membership stores like Costco as well as big-box stores like Wal-Mart to bring in loyal customers with lower passed-through product costs, is fair, say some analysts.
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