Why not make them apparent instead of burying the product under ad agency production values?
As a by-product, ad rates and ratings will be less than what they otherwise could be.
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Facebook has a separate algorithm for its Promoted Posts ad product, which launched in January.
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Cunningham: Tumblr will have an activity-based ad product, same with Foursquare and Twitter.
Forbes.com traffic has grown to an extraordinary 29 million monthly unique visitors, setting the perfect context for continued ad product creation and leadership.
But it appears that one savvy advertiser is using it in a promoted tweet (a recently introduced Twitter ad product where an advertiser can purchase the tweet that automatically appears at the top of a given search).
We have done several things: New product introductions, a new ad campaign and brand repositioning.
The company was seeking an innovative way to talk about its product, and chose an ad campaign that positions carrots as snack food.
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Media placement for brands is increasingly ingenious and even in the most unlikely locations we may now see an ad for some product or other.
Through ad sales, product placement, merchandise sales and licensing the content for broadcast on television and other channels, the cost can be earned back in a matter of weeks, Tudou said.
So the next time you are hiring a new team member, looking for differentiation in a brand or product or even hiring an ad agency, ask yourself if the people or the ideas you are working with are predictable.
But knowing that 25- to 50-year-old men bought a product when they saw a certain ad only takes you so far.
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Still, celebrity seeding comes at a fraction of the cost of hiring an A-list endorser, taking out a full-page ad or placing the product in a big budget flick.
In the NBA, official sponsors McDonald's, T-Mobile, Southwest Airlines and FedEx all score below-average lifts in their respective product categories, indicating that their ad dollars would be put to better use elsewhere.
It's a stretch to gamble half the year's ad budget on a product that generates no revenue, while both IBM and Hewlett-Packard, Sun's biggest competitors, will each spend more than five times that amount to support products that do make money.
After all, the Super Bowl generates billions in ticket sales, ad revenues, and product and merchandise tie-ins, a massive haul for the handful of companies lucky (or loaded) enough to be connected with the NFL. With a record-setting game expected for this year, it makes sense to take a closer look at some of the stocks involved.
It is not a paid ad, sponsorship, or product placement.
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"You've just seen the ad, you bought the product, nothing else has to be proved, " says Michael Greve, a fellow at the American Enterprise Institute and author of Harm-Less Lawsuits?
It then matches that up against shopper data to see how ad exposure affected sales of the product.
Where digital, onscreen product placement and brand advertising will most benefit ad buyers and sellers is in the international markets.
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While a targeted recruitment ad may be a very valuable product for a corporate HR manager, LinkedIn wants to make sure that you, as a potential job seeker, get value from it as well.
The company has been a featured Google Shopping partner and deploys technology to help merchants maximize sales and Return On Ad Spend (ROAS) with Product Listing Ads (PLAs), which has become an increasingly important channel for merchants.
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Another product that Monster has recently introduced is its Career Ad Network Direct (CAN Direct).
The idea is to automatically pause gameplay for an unavoidable ad to come up for a certain product.
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To watch an iPhone TV ad is to watch a 30-second product demo.
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The ideas included ad concepts, social media programs and even product ideas.
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Some of the most popular video producers who upload to the YouTube site have complained about small paychecks from shared ad revenue and started experimenting with their own product placement models.
The ad ends by saying the all-natural product will make flowers and vegetables grow "twice as big, " just what you'd expect from one of the company's less natural offerings for the garden.
We, however, expect mobile monetization to remain low and would like to see a strategy for a solid product line that can leverage any increase in Chinese mobile ad spending going forward.
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Ad experts predict that consumers will eventually call the product the iPad 3.
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