Going into the 2012 election year, politicians and their media consultants have much to learn from the current trends in the product-marketing world.
How does a marketing leader help transform an engineering-focused company into a product and marketing-driven firm to accelerate growth?
His product-development and marketing skills will serve Fiat well.
Each has its own product-development and marketing executives.
Many of these car and watch brands develop long-standing partnerships that include joint product introductions and long-term marketing agreements.
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"Voice-over-IP is a critical component for us, " says Steve Gorman, Cox Communications ' (nyse: COX - news - people ) vice president of product marketing and management for high-speed Internet.
For example, the average American consumer will drive nearly 11 minutes out of their way to buy a cause-marketing product.
While the technology is still in the very early stages, 3D printing is nearing becoming a real world application. 3D printing is a tool that can be used to validate a design, ensure pieces fit together properly and even make a product mock-up for marketing.
He is still chairman, and last year he started a boutique marketing and product-development firm.
"The assumption is going to be that, as an organization, you will already have your data in line, " said Jerry Schmits, a conference panelist and director of product marketing for expense-management consultancy Cadence Network.
While No. 5 Popchips differentiates itself among snack brands with a unique product and a celebrity-heavy marketing strategy, the company sells chips the old-fashioned way through grocery outlets and convenience stores just as Henry Lay did 80 years earlier.
DailyCandy is holding a contest to identify three standout entrepreneurs and help in product development, brand-building and marketing to shape them to the DailyCandy standard of cool.
This is the first product: Drawbridge for Cross-Screen Marketing.
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Since then, Jason and his co-president built a product road map, conceived a new marketing plan, and came up with a MySpace redesign code-named Futura.
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But only if customer service can have those water-cooler moments with product development and marketing.
"We see nothing but acceleration now, " says Steve Gorman, Cox's vice president of product marketing and management for high-speed Internet.
The prospect of earning small fees marketing a reality-based product that is difficult to sell to investors is far less attractive.
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The numbers are average yearly base salaries for tech marketing managers, and they take into account various tech marketing manger roles--product, associate, technical and senior.
We also continue to see downside risks as the recent negative sales trend could accelerate and the accumulation of product failures could trigger major write-offs and marketing extra-costs.
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Though the hustler can often do some hacking as well, the term has come to mean the person leading marketing, product management and fund-raising activities in the early stages.
Thus the extended advance lead-in marketing is partially a product of the attempt to mitigate bad buzz that can hamper the ability of mediocre and bad films to at least break even.
But if iPod's sales ultimately disappoint, it's because Apple's industry-leading marketing expertise makes every product launch like Christmas morning, but the presents under the tree never quite measure up to the ones in your imagination.
So, early last year we decided to put our community at the forefront of our business -integrating them into the product development and marketing workflow with the view of creating even better quality products for which our audience had tangible input.
Jay Zaveri, CloudOn's vice president of product and marketing, said when the start-up targeted Twitter ads in the past few months to mobile devices, about 2.5 of every 100 ads resulted in an app download about three times the download rate of ads on Twitter.com, and better than other advertising services CloudOn has used.
The point of this one, narrowly scripted example is not to analyze the liability exposure of the registration statement of the now defunct Dow Jones Islamic Portfolio Fund, but rather to illustrate how marketing an investment product as Shariah-compliant incorporates a whole set of factual predicates, many of which are material to the investment decision.
That could explain why successful consumer electronics companies like Apple and Google limit outsourcing to manufacturing, keeping product design, branding and marketing, and after-sales service in-house.
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His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.
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Magellan initially thought the 7-incher would be a niche product, admits product marketing manager William Strand.
ExactTarget (ET): Expanding product portfolio from a strong position in mid-market email marketing.
With a healthy pipeline of business and a plan to continue investments in sales, marketing and product development, we are well-positioned to continue to gain market share and grow our business.
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