Finally, investing in hedge funds can pose operational risk: risk of investment loss from inadequate or failed internal processes, people and systems, or problems with external service providers rather than an unsuccessful investment strategy.

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The big products solve the most common problems but 80 percent of the processes and 67 percent of the revenue go to niche players.

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"Clearly, we've had a breakdown in leadership and have bureaucratic medical and contractual processes bog down a speedy solution to these problems, " Cody said.

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Studio9732 will also push beyond image and offer new technological visions such as biomimicry, a new science that looks to nature and its processes, models, etc to solve human problems.

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Like those industries, new entrants will embrace those forces to reset the competitive landscape, leapfrogging current technology offerings and processes to create new models that solve for the business problems of tomorrow.

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"The main problems are that the airport environment is an alien one and processes such as check-in and security require co-operation with strict guidelines, " Ms Gough said.

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This should not cause problems for public water companies, which already have monitoring and treatment processes to deal with any organisms or chemicals in their supplies.

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Research by Stanford scientists has shown that musical training improves how the brain processes spoken words, and could lead to improvement in reading ability for children with dyslexia and other problems.

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Unlike traditional automation, self-learning autonomic tools are able to understand and replicate complex decision making processes and behave in a similar way to the human cognitive process by constantly learning new ways of handling IT problems.

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