"If the youth are not involved in the (slum) upgrading process, it won't happen, " Boniface says.

BBC: Nairobi's motorbike boys improving their own slum

Closing a sale used to begin with a cold call: meeting a customer who may or may not be happy with the product or service they own, and guiding them through the process of purchasing new or upgrading to something better all of this based on proven methods of providing information to bring the customer to the logical conclusion that they want to purchase.

FORBES: Helping Sales Succeed Through Better Automated Marketing

The problem with servers and software, however, is that they are in constant need of upgrading--an expensive and time-consuming process.

FORBES

"Football brings us a promise of development, a fairer distribution of income, a window of social inclusion, a process of widening the GDP, of sport creating income, jobs and taxes, of upgrading Brazilian society through football, " he said.

BBC: Fifa and Brazil kiss and make up before 2014 World Cup