The whole process, a symbol of the conformity prized by Japanese society, is a relic from the balmy days of the 1960s, when profits were growing and labour shortages were common.

ECONOMIST: Deflation is transforming Japan's annual pay rituals

The process that determines the ticker symbol for a company is fairly straightforward.

FORBES: The Evolution of Ticker Symbols

"This is a symbol of them participating in the democratic process, " musician Eric Wainaina told the BBC.

BBC: Kenya election: Musicians sing for peace

In the process, Epic has become something of a status symbol.

FORBES: Epic Systems' Tough Billionaire