There had been some "real progress", he said, with local authorities cutting adoption delays and helping to redesign a faster but thorough process for assessing would-be adopters, but the statistics showed the "magnitude of the challenge".
Of course, while the studio proclaims it to be retailer and studio agnostic, there are plenty of opportunities to start or expand your UltraViolet library through promotions that do things like give away free digital copies of movies for sharing a link to friends, navigating the UltraViolet signup process or downloading one of the apps, which should be getting their own redesign soon.