Potential users of marketing analytics may not have a strategic planning process or marketing decision making process that builds in a step to use available analytics.

FORBES: The Utilization Gap: Big Data's Biggest Challenge

This dual focus can complicate the planning and decision-making process.

FORBES: How Can Family Business Be More Entrepreneurial?

This included opposition to the government's decision not to allow the regional planning process to reconsider the principle of a second runway at Stansted.

BBC: NEWS | UK | England | Housing plans not 'sustainable'